Education

Sponsorship of educational activities by business has long been a goal of most major corporations. Seen as a key means to support customers and employees in their own personal development. And as a means to build a company’s brand with a younger audience. In developing countries where education is not universally accessible, educational public private partnerships can be essential in providing education to those who can’t obtain it. A better educated society aids development and economic growth, which ultimately benefits business.

• Community educational programmes – public private partnerships that educate the community through outreach are particularly popular with business. Both educational message and brand of the sponsor are disseminated to a wide audience. Activities involving television, radio, outdoor advertising can both provide an educational message to a large population and ensure a sponsor’s association with the programme is known.
  
  
  
• Online educational programmes As business becomes a moves more marketing budget towards the internet, online public private partnerships are gaining in popularity. As NGO’s and non-profits seek to inform their stakeholders and build links with business, the internet has become a key medium.
  
• Educational materials – The sponsorship of books and other educational materials has long been an avenue for public private partnership. Materials provide a ready resource for students to access for knowledge. Sponsors are able to clearly associate with a mass produced product that has wide scale community benefits.
  
• Educational events – From international conferences to local festivals, both business and the public sector gain benefit from events. As a means of disseminating educational information in a novel and interesting manner, events provide an ideal medium. Corporate sponsors are particularly interested in the buoyant mood that events produce and enable their brand to be associated with positive images and feelings.
  
• Educational Media – The media are constantly involved in public private partnerships for education. Students are key present and future customers of newspapers and magazines. As such, facilitating student education has the double benefit of supporting their customers and society.